About me

I am a Brand and Communications Strategist with over two decades of experience in advising leadership teams of fast-moving companies across the globe. With extensive background in leading communications for b2b and b2c technology brands, my strength lies in identifying authentic opportunities for a brand to be seen as a leading voice in formative conversations relevant to its industry and the world at large.

I’ve consulted high-profile technology entrepreneurs, empowering them to be seen as thought leaders in their fields; while working closely with their marketing and communications leaders to define, build and nurture strong company brands.

I also built two marketing and communications functions - for a data analytics SaaS and a climate tech startup. I’ve therefore experienced first-hand the growing pains, pivots, and the time commitment required to successfully fundraise - all the while balancing the need to generate short-term results with the imperatives of achieving sustainable long-term growth.

I founded Zupan Communications to provide founding teams of startups and scaleups with bespoke consultancy on brand positioning, company narrative, building a founder brand, and high-end communications. My input is focused on establishing an effective competitive narrative that acts as a growth lever by rallying prospects and stakeholders into meaningful action.